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Developing BRIC markets are changing the business models of traditional western technology leaders. Classic business strategies are no longer suitable for companies attacking abroad whilst defending their market at home. Based on real-life cases, the book evaluates the best new strategies for western companies in technology-based B2B markets.
Zakup książki
Counter Strategies in Global Markets, Olaf Plötner
- Język
- Rok wydania
- 2011
- Oprawa
- (twarda)
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- Tytuł
- Counter Strategies in Global Markets
- Język
- angielski
- Autorzy
- Olaf Plötner
- Wydawca
- Palgrave Macmillan
- Rok wydania
- 2011
- Oprawa
- twarda
- Liczba stron
- 170
- ISBN10
- 0230301312
- ISBN13
- 9780230301313
- Seria
- Tagi
- Biznes
- Ocena
- 5 z 5
- Opis
- Developing BRIC markets are changing the business models of traditional western technology leaders. Classic business strategies are no longer suitable for companies attacking abroad whilst defending their market at home. Based on real-life cases, the book evaluates the best new strategies for western companies in technology-based B2B markets.