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Parametry
- 475 stron
- 17 godzin czytania
Więcej o książce
Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja!
Zakup książki
Web Analytics 2.0, Avinash Kaushik
- Język
- Rok wydania
- 2010
- Oprawa
- (miękka)
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- Tytuł
- Web Analytics 2.0
- Język
- angielski
- Autorzy
- Avinash Kaushik
- Wydawca
- WILEY
- Rok wydania
- 2010
- Oprawa
- miękka
- Liczba stron
- 475
- ISBN10
- 0470529393
- ISBN13
- 9780470529393
- Seria
- Kategorie
- Tagi
- Biznes, Technologia, Internet, Statystyka, Tworzenie stron internetowych, Sieci społecznościowe, Analiza danych, Google, Yahoo!
- Oryginalna nazwa
- Web Analytics 2.0. The Art of Online Accountability & Science of Customer Centricity
- Ocena
- 4,15 z 5
- Opis
- Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja!