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The exploration of halal consumption reveals its transformation into a significant aspect of a globalized market, moving beyond its traditional roots. Johan Fischer examines how middle-class Malays in the diaspora engage with modern interpretations of halal practices, highlighting the cultural and economic dimensions of this phenomenon. The book delves into the complexities of halal as both a religious and commercial identity in contemporary society.
Zakup książki
The Halal Frontier, J. Fischer, Johan Fischer
- Język
- Rok wydania
- 2011
- Oprawa
- (miękka)
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- Tytuł
- The Halal Frontier
- Podtytuł
- Muslim Consumers in a Globalized Market
- Język
- angielski
- Autorzy
- J. Fischer, Johan Fischer
- Wydawca
- Palgrave Macmillan US
- Rok wydania
- 2011
- Oprawa
- miękka
- Liczba stron
- 204
- ISBN13
- 9780230114180
- Tagi
- Biznes
- Ocena
- 2,5 z 5
- Opis
- The exploration of halal consumption reveals its transformation into a significant aspect of a globalized market, moving beyond its traditional roots. Johan Fischer examines how middle-class Malays in the diaspora engage with modern interpretations of halal practices, highlighting the cultural and economic dimensions of this phenomenon. The book delves into the complexities of halal as both a religious and commercial identity in contemporary society.