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Pricing, 3/e, synthesizes economic and marketing principles with accounting and financial information to provide a basis for analyzing pricing alternatives within legal and corporate constraints. This revision of this classic text brings readers an understandable writing style, a more complete discussion of the quantitative issues, and a greater number of clear-cut examples. The material on the economics of pricing now reflects recent research in pricing by applied economists and marketing researchers trained in economics.
Zakup książki
Pricing, Kent B. Monroe
- Język
- Rok wydania
- 2003
- Oprawa
- (twarda)
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- Tytuł
- Pricing
- Podtytuł
- Making Profitable Decisions
- Język
- angielski
- Autorzy
- Kent B. Monroe
- Wydawca
- McGraw-Hill Higher Education
- Rok wydania
- 2003
- Oprawa
- twarda
- Liczba stron
- 688
- ISBN10
- 0072528818
- ISBN13
- 9780072528817
- Seria
- Tagi
- Biznes
- Ocena
- 4,1 z 5
- Opis
- Pricing, 3/e, synthesizes economic and marketing principles with accounting and financial information to provide a basis for analyzing pricing alternatives within legal and corporate constraints. This revision of this classic text brings readers an understandable writing style, a more complete discussion of the quantitative issues, and a greater number of clear-cut examples. The material on the economics of pricing now reflects recent research in pricing by applied economists and marketing researchers trained in economics.