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Pricing, 3/e, synthesizes economic and marketing principles with accounting and financial information to provide a basis for analyzing pricing alternatives within legal and corporate constraints. This revision of this classic text brings readers an understandable writing style, a more complete discussion of the quantitative issues, and a greater number of clear-cut examples. The material on the economics of pricing now reflects recent research in pricing by applied economists and marketing researchers trained in economics.
Wydanie
Zakup książki
Pricing, Kent B. Monroe
- Język
- Rok wydania
- 2003
- Oprawa
- (twarda)
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- Tytuł
- Pricing
- Podtytuł
- Making Profitable Decisions
- Język
- angielski
- Autorzy
- Kent B. Monroe
- Wydawca
- McGraw-Hill Higher Education
- Rok wydania
- 2003
- Oprawa
- twarda
- Liczba stron
- 688
- ISBN10
- 0072528818
- ISBN13
- 9780072528817
- Seria
- Tagi
- Biznes
- Ocena
- 4,1 z 5
- Opis
- Pricing, 3/e, synthesizes economic and marketing principles with accounting and financial information to provide a basis for analyzing pricing alternatives within legal and corporate constraints. This revision of this classic text brings readers an understandable writing style, a more complete discussion of the quantitative issues, and a greater number of clear-cut examples. The material on the economics of pricing now reflects recent research in pricing by applied economists and marketing researchers trained in economics.