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Crossing the Chasm
Marketing and Selling Technology Products to Mainstream Customers
Autorzy
Ocena książki
Parametry
- 223 strony
- 8 godzin czytania
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Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace. Book jacket.
Zakup książki
Crossing the Chasm, Geoffrey A. Moore
- Język
- Rok wydania
- 1991
- Oprawa
- (twarda)
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- Tytuł
- Crossing the Chasm
- Podtytuł
- Marketing and Selling Technology Products to Mainstream Customers
- Język
- angielski
- Autorzy
- Geoffrey A. Moore
- Wydawca
- HarperCollins Publishers
- Rok wydania
- 1991
- Oprawa
- twarda
- Liczba stron
- 223
- ISBN10
- 0887305199
- ISBN13
- 9780887305191
- Seria
- Kategorie
- Tagi
- Biznes, Technologia, Przywództwo
- Ocena
- 4 z 5
- Opis
- Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace. Book jacket.