Obecnie nie mamy tej książki w magazynie
Więcej o książce
Focusing on the intersection of marketing and sustainability, the book examines how companies can adopt practices that benefit both their stakeholders and society at large. By incorporating recent research and real-world examples, it challenges readers to evaluate the necessity for businesses to adhere to sustainability guidelines and address environmental issues while maintaining profitability. Peterson advocates for a critical assessment of the demand for sustainable engagement in the corporate world.
Zakup książki
Sustainable Marketing, Mark Peterson
- Język
- Rok wydania
- 2021
- Oprawa
- (miękka)
Jak tylko się pojawi, wyślemy Ci wiadomość e-mail.
Metody płatności
Brakuje nam tutaj Twojej recenzji.
- Tytuł
- Sustainable Marketing
- Podtytuł
- A Holistic Approach
- Język
- angielski
- Autorzy
- Mark Peterson
- Wydawca
- SAGE Publishing Ltd
- Rok wydania
- 2021
- Oprawa
- miękka
- Liczba stron
- 442
- ISBN13
- 9781526494634
- Seria
- Tagi
- Biznes
- Ocena
- 2 z 5
- Opis
- Focusing on the intersection of marketing and sustainability, the book examines how companies can adopt practices that benefit both their stakeholders and society at large. By incorporating recent research and real-world examples, it challenges readers to evaluate the necessity for businesses to adhere to sustainability guidelines and address environmental issues while maintaining profitability. Peterson advocates for a critical assessment of the demand for sustainable engagement in the corporate world.