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Focusing on the emergence of a new type of activist, the book delves into the significant impact these groups have on business reputations and operations. It emphasizes the importance of understanding these communities and their motivations, urging business leaders to recognize their influence. Practical strategies are provided for navigating the evolving landscape, highlighting the need for proactive engagement and adaptation to maintain organizational integrity and success.
Zakup książki
The Company and the Activist, Stuart Thomson
- Język
- Rok wydania
- 2024
- Oprawa
- (twarda)
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- Tytuł
- The Company and the Activist
- Podtytuł
- Going Beyond PR
- Język
- angielski
- Autorzy
- Stuart Thomson
- Wydawca
- Taylor & Francis Ltd
- Rok wydania
- 2024
- Oprawa
- twarda
- Liczba stron
- 158
- ISBN13
- 9781032444000
- Seria
- Opis
- Focusing on the emergence of a new type of activist, the book delves into the significant impact these groups have on business reputations and operations. It emphasizes the importance of understanding these communities and their motivations, urging business leaders to recognize their influence. Practical strategies are provided for navigating the evolving landscape, highlighting the need for proactive engagement and adaptation to maintain organizational integrity and success.