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Pitch, Tweet, or Engage on the Street
How to Practice Global Public Relations and Strategic Communication
Autorzy
Parametry
- 430 stron
- 16 godzin czytania
Więcej o książce
Focusing on global public relations and strategic communication, this guide offers insights from interviews with PR professionals across more than 30 countries. It emphasizes the importance of adapting strategies and messaging to fit diverse cultures and contexts, drawing from the author's extensive experience in the field. The book serves as a practical resource for those looking to navigate the complexities of international communication effectively.
Wydanie
Zakup książki
Pitch, Tweet, or Engage on the Street, Kara Alaimo
- Język
- Rok wydania
- 2020
- Oprawa
- (miękka)
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- Tytuł
- Pitch, Tweet, or Engage on the Street
- Podtytuł
- How to Practice Global Public Relations and Strategic Communication
- Język
- angielski
- Autorzy
- Kara Alaimo
- Wydawca
- Taylor & Francis Ltd
- Rok wydania
- 2020
- Oprawa
- miękka
- Liczba stron
- 430
- ISBN13
- 9780367188528
- Seria
- Opis
- Focusing on global public relations and strategic communication, this guide offers insights from interviews with PR professionals across more than 30 countries. It emphasizes the importance of adapting strategies and messaging to fit diverse cultures and contexts, drawing from the author's extensive experience in the field. The book serves as a practical resource for those looking to navigate the complexities of international communication effectively.