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Focusing on the marketing planning process, this guide offers a clear framework from beginning to end, enriched with real-world examples from both established brands like Ikea and Krispy Kreme, as well as innovative digital start-ups such as Starling Bank. It provides practical insights and strategies to help readers effectively navigate the complexities of marketing in various business contexts.
Zakup książki
Marketing Planning & Strategy, John Dawes
- Język
- Rok wydania
- 2021
- Oprawa
- (miękka)
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- Tytuł
- Marketing Planning & Strategy
- Podtytuł
- A Practical Introduction
- Język
- angielski
- Autorzy
- John Dawes
- Wydawca
- SAGE Publishing Ltd
- Rok wydania
- 2021
- Oprawa
- miękka
- Liczba stron
- 296
- ISBN13
- 9781529760132
- Seria
- Tagi
- Biznes
- Ocena
- 4 z 5
- Opis
- Focusing on the marketing planning process, this guide offers a clear framework from beginning to end, enriched with real-world examples from both established brands like Ikea and Krispy Kreme, as well as innovative digital start-ups such as Starling Bank. It provides practical insights and strategies to help readers effectively navigate the complexities of marketing in various business contexts.