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Fleischmann Yeast Family

Parametry

  • 130 stron
  • 5 godzin czytania

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The narrative explores the remarkable legacy of the Fleischmann family, who transformed the American food industry through their mastery of yeast. Beginning with Charles Fleischmann's innovations, the family built a brand synonymous with baking and distilling from the Civil War to the Great Depression. Their entrepreneurial spirit led to the creation of Standard Brands and the introduction of marketing strategies like coupon premiums and recipe books. This account highlights their influence on American cooking and the enduring nostalgia associated with their products.

Wydanie

Zakup książki

Fleischmann Yeast Family, P. Christiaan Klieger

Język
Rok wydania
2004
Oprawa
(twarda)
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Tytuł
Fleischmann Yeast Family
Język
angielski
Oprawa
twarda
Liczba stron
130
ISBN13
9781531619022
Opis
The narrative explores the remarkable legacy of the Fleischmann family, who transformed the American food industry through their mastery of yeast. Beginning with Charles Fleischmann's innovations, the family built a brand synonymous with baking and distilling from the Civil War to the Great Depression. Their entrepreneurial spirit led to the creation of Standard Brands and the introduction of marketing strategies like coupon premiums and recipe books. This account highlights their influence on American cooking and the enduring nostalgia associated with their products.