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Focusing on the evolution of Australian advertising agencies from the late 1990s to the present, this historical study explores the significant influence of the digital era on an industry that has often been complacent. It offers valuable insights for scholars in marketing, media, communication, and contemporary history, highlighting the transformative changes and challenges faced by advertising in a rapidly evolving digital landscape.
Zakup książki
Digital Dawn in Adland, Robert Crawford
- Język
- Rok wydania
- 2021
- Oprawa
- (twarda)
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- Tytuł
- Digital Dawn in Adland
- Podtytuł
- Transforming Australian Agencies
- Język
- angielski
- Autorzy
- Robert Crawford
- Wydawca
- Taylor & Francis Ltd (Sales)
- Rok wydania
- 2021
- Oprawa
- twarda
- Liczba stron
- 166
- ISBN13
- 9781138393882
- Seria
- Tagi
- Biznes, Stare reklamy
- Opis
- Focusing on the evolution of Australian advertising agencies from the late 1990s to the present, this historical study explores the significant influence of the digital era on an industry that has often been complacent. It offers valuable insights for scholars in marketing, media, communication, and contemporary history, highlighting the transformative changes and challenges faced by advertising in a rapidly evolving digital landscape.