Wyprzedane
Parametry
- 288 stron
- 11 godzin czytania
Więcej o książce
The book presents a groundbreaking theory of markets that reflects the evolving landscape of consumer behavior. It emphasizes the impact of greater knowledge, wealth, and access to information on modern consumers, suggesting that these factors significantly alter traditional market dynamics. By exploring how these changes influence purchasing decisions and market interactions, the author provides insights into the future of commerce and consumer engagement.
Zakup książki
Moral Markets, Nico Stehr
- Język
- Rok wydania
- 2008
- Oprawa
- (miękka)
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- Tytuł
- Moral Markets
- Podtytuł
- How Knowledge and Affluence Change Consumers and Products
- Język
- angielski
- Autorzy
- Nico Stehr
- Wydawca
- Taylor & Francis Ltd (Sales)
- Rok wydania
- 2008
- Oprawa
- miękka
- Liczba stron
- 288
- ISBN13
- 9781594514579
- Seria
- Kategorie
- Ocena
- 2 z 5
- Opis
- The book presents a groundbreaking theory of markets that reflects the evolving landscape of consumer behavior. It emphasizes the impact of greater knowledge, wealth, and access to information on modern consumers, suggesting that these factors significantly alter traditional market dynamics. By exploring how these changes influence purchasing decisions and market interactions, the author provides insights into the future of commerce and consumer engagement.