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Focusing on the intersection of digitalization and pricing, this book offers insights into how to leverage pricing strategies for profit maximization. It covers foundational concepts, modeling techniques, and real-world implementation examples, addressing contemporary challenges posed by digital advancements. Readers will learn to adopt innovative revenue and pricing models to secure a competitive edge across various industries, including automotive, machinery, and telecommunications, drawing from the author's extensive cross-industry experience.
Zakup książki
Digital Pricing, Frank Frohmann
- Język
- Rok wydania
- 2024
- Oprawa
- (miękka)
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- Tytuł
- Digital Pricing
- Podtytuł
- A Guide to Strategic Pricing for the Digital Economy
- Język
- angielski
- Autorzy
- Frank Frohmann
- Rok wydania
- 2024
- Oprawa
- miękka
- Liczba stron
- 356
- ISBN13
- 9783031245930
- Seria
- Tagi
- Biznes
- Opis
- Focusing on the intersection of digitalization and pricing, this book offers insights into how to leverage pricing strategies for profit maximization. It covers foundational concepts, modeling techniques, and real-world implementation examples, addressing contemporary challenges posed by digital advancements. Readers will learn to adopt innovative revenue and pricing models to secure a competitive edge across various industries, including automotive, machinery, and telecommunications, drawing from the author's extensive cross-industry experience.