What's Your Problem?

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Are you solving the right problems? If not, reframing can help. Many people have experienced the frustration of focusing on the wrong issue, a challenge that 85 percent of companies acknowledge. This misdirection leads to severe consequences: firms engage in misguided strategic battles, teams waste energy on low-impact tasks, and entrepreneurs create unwanted products. Organizations often implement new rules that exacerbate issues rather than resolve them, resulting in significant waste. As management thinker Peter Drucker noted, the right answer to the wrong question is dangerous. However, there is hope. Reframing the problem is a crucial skill that can be mastered. Author Thomas Wedell-Wedellsborg presents a simple, three-step technique—Frame, Reframe, Move Forward—that anyone can apply to tackle the right problems. Reframing is easy to learn and applicable to both everyday challenges and complex business issues. This engaging book features insights from leaders across various sectors, including large companies, entrepreneurs, and non-profit organizations. It's time to stop pursuing the wrong solutions. By teaching yourself and your team to reframe, you can pave the way for growth and success.