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Applying Darwinian principles, this scholarly work explores how evolutionary psychology influences consumer behavior and preferences in popular culture. By examining the evolutionary roots of consumption, it offers a unique perspective on why certain products resonate with individuals. Gad Saad's analysis delves into the psychological factors that shape our choices, making it a pioneering contribution to the field of consumer research.
Zakup książki
The Evolutionary Bases of Consumption, Gad Saad
- Język
- Rok wydania
- 2007
- Oprawa
- (twarda)
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- Tytuł
- The Evolutionary Bases of Consumption
- Język
- angielski
- Autorzy
- Gad Saad
- Wydawca
- Taylor & Francis
- Rok wydania
- 2007
- Oprawa
- twarda
- Liczba stron
- 360
- ISBN13
- 9780805851496
- Seria
- Ocena
- 3,95 z 5
- Opis
- Applying Darwinian principles, this scholarly work explores how evolutionary psychology influences consumer behavior and preferences in popular culture. By examining the evolutionary roots of consumption, it offers a unique perspective on why certain products resonate with individuals. Gad Saad's analysis delves into the psychological factors that shape our choices, making it a pioneering contribution to the field of consumer research.