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The book provides a comprehensive guide to developing an integrated AI strategy that unifies marketing, sales, and customer experience. It emphasizes the importance of leveraging AI to enhance business performance and maintain a competitive advantage in the marketplace. With practical insights and strategies, readers will learn how to effectively implement AI solutions that align with their organizational goals.
Zakup książki
AI Strategy for Sales and Marketing, Katie King
- Język
- Rok wydania
- 2022
- Oprawa
- (miękka)
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- Tytuł
- AI Strategy for Sales and Marketing
- Podtytuł
- Connecting Marketing, Sales and Customer Experience
- Język
- angielski
- Autorzy
- Katie King
- Wydawca
- Kogan Page
- Rok wydania
- 2022
- Oprawa
- miękka
- Liczba stron
- 288
- ISBN13
- 9781398602007
- Seria
- Tagi
- Biznes
- Ocena
- 4 z 5
- Opis
- The book provides a comprehensive guide to developing an integrated AI strategy that unifies marketing, sales, and customer experience. It emphasizes the importance of leveraging AI to enhance business performance and maintain a competitive advantage in the marketplace. With practical insights and strategies, readers will learn how to effectively implement AI solutions that align with their organizational goals.