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Offering a comprehensive, step-by-step method, this handbook guides readers in creating concise and effective marketing plans. It emphasizes the fundamental principles necessary for crafting a strategically viable plan while providing a clear framework that highlights essential components. The streamlined approach ensures that the information is both relevant and straightforward, making it a valuable resource for anyone looking to enhance their marketing strategy.
Zakup książki
The Marketing Plan Handbook, 6th Edition, Alexander Chernev
- Język
- Rok wydania
- 2020
- Oprawa
- (twarda)
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- Tytuł
- The Marketing Plan Handbook, 6th Edition
- Język
- angielski
- Autorzy
- Alexander Chernev
- Wydawca
- Cerebellum Press
- Rok wydania
- 2020
- Oprawa
- twarda
- Liczba stron
- 156
- ISBN13
- 9781936572687
- Seria
- Tagi
- Biznes
- Ocena
- 4,5 z 5
- Opis
- Offering a comprehensive, step-by-step method, this handbook guides readers in creating concise and effective marketing plans. It emphasizes the fundamental principles necessary for crafting a strategically viable plan while providing a clear framework that highlights essential components. The streamlined approach ensures that the information is both relevant and straightforward, making it a valuable resource for anyone looking to enhance their marketing strategy.