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Focusing on innovative practices within the PR industry, this book explores the principles and applications of AI. It provides insights into the nature of AI and its future development, serving as a guide for students, academics, and industry practitioners. The text also includes practical advice on how practitioners can develop their own AI tools, making it a valuable resource for those looking to enhance their skills and adapt to emerging technologies in public relations.
Zakup książki
Augmenting Public Relations, David Phillips
- Język
- Rok wydania
- 2024
- Oprawa
- (miękka)
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- Tytuł
- Augmenting Public Relations
- Podtytuł
- An Introduction to AI and Other Technologies for PR
- Język
- angielski
- Autorzy
- David Phillips
- Wydawca
- Taylor & Francis Ltd
- Rok wydania
- 2024
- Oprawa
- miękka
- Liczba stron
- 215
- ISBN13
- 9781032826585
- Seria
- Opis
- Focusing on innovative practices within the PR industry, this book explores the principles and applications of AI. It provides insights into the nature of AI and its future development, serving as a guide for students, academics, and industry practitioners. The text also includes practical advice on how practitioners can develop their own AI tools, making it a valuable resource for those looking to enhance their skills and adapt to emerging technologies in public relations.