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Focusing on the fundamentals of marketing strategy, this book provides a systematic approach to marketing management through a value-based framework. It emphasizes marketing as a value-creation process essential to business success. Alongside theoretical insights, it equips managers with practical tools to apply these concepts to real-world business challenges and market opportunities, making it a comprehensive resource for effective marketing strategy development.
Zakup książki
Strategic Marketing Management - The Framework, 10th Edition, Alexander Chernev
- Język
- Rok wydania
- 2019
- Oprawa
- (twarda)
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- Tytuł
- Strategic Marketing Management - The Framework, 10th Edition
- Język
- angielski
- Autorzy
- Alexander Chernev
- Wydawca
- Cerebellum Press
- Rok wydania
- 2019
- Oprawa
- twarda
- Liczba stron
- 320
- ISBN13
- 9781936572748
- Seria
- Tagi
- Biznes
- Ocena
- 4 z 5
- Opis
- Focusing on the fundamentals of marketing strategy, this book provides a systematic approach to marketing management through a value-based framework. It emphasizes marketing as a value-creation process essential to business success. Alongside theoretical insights, it equips managers with practical tools to apply these concepts to real-world business challenges and market opportunities, making it a comprehensive resource for effective marketing strategy development.