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Planning and Managing Public Relations Campaigns
A Strategic Approach
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This comprehensive guide offers essential insights for planning public relations and event campaigns of any scale. Readers will find clear explanations of techniques for designing, executing, and evaluating their campaigns, making it a valuable resource for both beginners and seasoned professionals. The book emphasizes practical strategies to ensure successful outcomes in various PR and event contexts.
Wydanie
Zakup książki
Planning and Managing Public Relations Campaigns, Anne Gregory
- Język
- Rok wydania
- 2020
- Oprawa
- (miękka)
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- Tytuł
- Planning and Managing Public Relations Campaigns
- Podtytuł
- A Strategic Approach
- Język
- angielski
- Autorzy
- Anne Gregory
- Wydawca
- Kogan Page
- Rok wydania
- 2020
- Oprawa
- miękka
- Liczba stron
- 352
- ISBN13
- 9781789663204
- Seria
- Tagi
- Biznes
- Ocena
- 5 z 5
- Opis
- This comprehensive guide offers essential insights for planning public relations and event campaigns of any scale. Readers will find clear explanations of techniques for designing, executing, and evaluating their campaigns, making it a valuable resource for both beginners and seasoned professionals. The book emphasizes practical strategies to ensure successful outcomes in various PR and event contexts.