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The narrative follows a young agency executive navigating the quirky and often comedic challenges of the advertising industry. From attempting to train penguins for a TV ad in London to pioneering Western agencies in Moscow and China, the book offers a blend of humor and insight into the inner workings of global ad agencies. Readers can expect both laughter and valuable lessons about the ad world, making it a unique exploration of creativity and culture in advertising.
Zakup książki
From Penguins to Paradise, Paddy Hayes
- Język
- Rok wydania
- 2021
- Oprawa
- (twarda)
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- Tytuł
- From Penguins to Paradise
- Podtytuł
- My Life as an Advertising Man
- Język
- angielski
- Autorzy
- Paddy Hayes
- Wydawca
- Great Writers Media, LLC
- Rok wydania
- 2021
- Oprawa
- twarda
- Liczba stron
- 164
- ISBN13
- 9781960939326
- Seria
- Kategorie
- Tagi
- Opis
- The narrative follows a young agency executive navigating the quirky and often comedic challenges of the advertising industry. From attempting to train penguins for a TV ad in London to pioneering Western agencies in Moscow and China, the book offers a blend of humor and insight into the inner workings of global ad agencies. Readers can expect both laughter and valuable lessons about the ad world, making it a unique exploration of creativity and culture in advertising.