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Focusing on the role of public relations in organizational effectiveness, this revised edition offers a structured approach for professionals to articulate their contributions. It outlines essential capabilities for public relations leaders to excel within their organizations, emphasizing the importance of strategic communication and leadership skills in achieving high-level impact.
Zakup książki
Strategic Public Relations Leadership, Anne Gregory, Paul Willis
- Język
- Rok wydania
- 2022
- Oprawa
- (miękka)
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- Tytuł
- Strategic Public Relations Leadership
- Język
- angielski
- Autorzy
- Anne Gregory, Paul Willis
- Wydawca
- Taylor & Francis Ltd
- Rok wydania
- 2022
- Oprawa
- miękka
- Liczba stron
- 228
- ISBN13
- 9781032028019
- Seria
- Tagi
- Biznes, Marketing i PR
- Ocena
- 4 z 5
- Opis
- Focusing on the role of public relations in organizational effectiveness, this revised edition offers a structured approach for professionals to articulate their contributions. It outlines essential capabilities for public relations leaders to excel within their organizations, emphasizing the importance of strategic communication and leadership skills in achieving high-level impact.