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Focusing on the critical role of consumer desires in product and service development, this book presents effective marketing and sales strategies grounded in practical relevance. It offers a systematic overview of essential concepts like selling, pricing, and negotiation, equipping readers to implement best practices in their businesses. Key tools, including the marketing mix and various strategies, are thoroughly explained for real-world application. Additionally, it incorporates change management, lean principles, and innovation as key drivers for achieving performance excellence.
Zakup książki
Performance Excellence in Marketing, Sales and Pricing, Marc Helmold
- Język
- Rok wydania
- 2023
- Oprawa
- (miękka)
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- Tytuł
- Performance Excellence in Marketing, Sales and Pricing
- Podtytuł
- Leveraging Change, Lean and Innovation Management
- Język
- angielski
- Autorzy
- Marc Helmold
- Rok wydania
- 2023
- Oprawa
- miękka
- Liczba stron
- 304
- ISBN13
- 9783031100994
- Seria
- Tagi
- Biznes
- Opis
- Focusing on the critical role of consumer desires in product and service development, this book presents effective marketing and sales strategies grounded in practical relevance. It offers a systematic overview of essential concepts like selling, pricing, and negotiation, equipping readers to implement best practices in their businesses. Key tools, including the marketing mix and various strategies, are thoroughly explained for real-world application. Additionally, it incorporates change management, lean principles, and innovation as key drivers for achieving performance excellence.