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Focusing on the intersection of psychology, design, and marketing, this book delves into the behavioral science that underpins brand development. It examines the psychological principles involved in creating and communicating a brand, offering insights that bridge theory and practice. Through this exploration, readers gain a deeper understanding of how brands influence consumer behavior and the effective strategies for building strong brands.
Zakup książki
Brand Psychology, Laura Busche
- Język
- Rok wydania
- 2023
- Oprawa
- (miękka)
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- Tytuł
- Brand Psychology
- Podtytuł
- The Art and Science of Building Strong Brands
- Język
- angielski
- Autorzy
- Laura Busche
- Wydawca
- Taylor & Francis Ltd
- Rok wydania
- 2023
- Oprawa
- miękka
- Liczba stron
- 384
- ISBN13
- 9781032373720
- Seria
- Ocena
- 5 z 5
- Opis
- Focusing on the intersection of psychology, design, and marketing, this book delves into the behavioral science that underpins brand development. It examines the psychological principles involved in creating and communicating a brand, offering insights that bridge theory and practice. Through this exploration, readers gain a deeper understanding of how brands influence consumer behavior and the effective strategies for building strong brands.