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Parametry
- 218 stron
- 8 godzin czytania
Więcej o książce
Learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them. These insights may shake your assumptions, but they'll help you reach the "ah-ha!" moments that inspire truly great products. Lean how to: validate or invalidate your hypothesis by talking to the right people, learn how to conduct successful customer interviews play-by-play, detect a customer's behaviors, pain points, and constraints, turn interview insights into Minimum Viable Products to validate what customers will use and buy, and adapt customer development strategies.
Zakup książki
Lean Customer Development, Cindy Alvarez
- Język
- Rok wydania
- 2014
- Oprawa
- (twarda)
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Metody płatności
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- Tytuł
- Lean Customer Development
- Język
- angielski
- Autorzy
- Cindy Alvarez
- Rok wydania
- 2014
- Oprawa
- twarda
- Liczba stron
- 218
- ISBN10
- 1449356354
- ISBN13
- 9781449356354
- Seria
- Kategorie
- Tagi
- Biznes, Technologia, Przywództwo
- Ocena
- 4,2 z 5
- Opis
- Learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them. These insights may shake your assumptions, but they'll help you reach the "ah-ha!" moments that inspire truly great products. Lean how to: validate or invalidate your hypothesis by talking to the right people, learn how to conduct successful customer interviews play-by-play, detect a customer's behaviors, pain points, and constraints, turn interview insights into Minimum Viable Products to validate what customers will use and buy, and adapt customer development strategies.