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Focusing on the evolution of promotional communication, the book delves into the significance of public relations (PR) and its influence in shaping perceptions and narratives. It examines how PR strategies have developed over time and their impact on various sectors, highlighting key practices and case studies that illustrate the power of communication in building relationships and managing public image.
Zakup książki
Depth Public Relations, Johanna Fawkes
- Język
- Rok wydania
- 2024
- Oprawa
- (miękka)
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- Tytuł
- Depth Public Relations
- Podtytuł
- After the Masquerade
- Język
- angielski
- Autorzy
- Johanna Fawkes
- Wydawca
- Taylor & Francis Ltd
- Rok wydania
- 2024
- Oprawa
- miękka
- Liczba stron
- 198
- ISBN13
- 9781032349954
- Seria
- Tagi
- Biznes, Marketing i PR
- Opis
- Focusing on the evolution of promotional communication, the book delves into the significance of public relations (PR) and its influence in shaping perceptions and narratives. It examines how PR strategies have developed over time and their impact on various sectors, highlighting key practices and case studies that illustrate the power of communication in building relationships and managing public image.