Obecnie nie mamy tej książki w magazynie
Więcej o książce
Focusing on the adoption of Information and Communication Technologies (ICTs) in Caribbean travel firms, this book delves into how these companies navigate the decision-making process regarding digital capabilities and artificial intelligence for sales and marketing. It explores the influence of internal factors like leadership and external factors such as culture on strategic technology adoption. With the tourism sector's transformation accelerated by the COVID-19 pandemic, the study offers insights relevant to organizational behavior and strategic management in this crucial industry.
Zakup książki
Technology Adoption in the Caribbean Tourism Industry, Andrew Spencer
- Język
- Rok wydania
- 2020
- Oprawa
- (twarda)
Jak tylko się pojawi, wyślemy Ci wiadomość e-mail.
Metody płatności
Nikt jeszcze nie ocenił.
- Tytuł
- Technology Adoption in the Caribbean Tourism Industry
- Podtytuł
- Analyzing Service Delivery in the Digital Age
- Język
- angielski
- Autorzy
- Andrew Spencer
- Rok wydania
- 2020
- Oprawa
- twarda
- Liczba stron
- 248
- ISBN13
- 9783030615833
- Seria
- Tagi
- Biznes
- Opis
- Focusing on the adoption of Information and Communication Technologies (ICTs) in Caribbean travel firms, this book delves into how these companies navigate the decision-making process regarding digital capabilities and artificial intelligence for sales and marketing. It explores the influence of internal factors like leadership and external factors such as culture on strategic technology adoption. With the tourism sector's transformation accelerated by the COVID-19 pandemic, the study offers insights relevant to organizational behavior and strategic management in this crucial industry.