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Focusing on the evolution of customer engagement, this book introduces a comprehensive framework for understanding and implementing profitable customer management strategies. It serves as an authoritative resource, detailing both the theoretical foundations and practical methods applicable in various business contexts, including both business-to-consumer and business-to-business interactions. As a pioneering work in the field, it aims to equip managers with essential tools to enhance customer relationships and drive profitability.
Zakup książki
Valuing Customer Engagement, V. Kumar
- Język
- Rok wydania
- 2024
- Oprawa
- (miękka)
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- Tytuł
- Valuing Customer Engagement
- Podtytuł
- Strategies to Measure and Maximize Profitability
- Język
- angielski
- Autorzy
- V. Kumar
- Wydawca
- Springer Nature Switzerland
- Rok wydania
- 2024
- Oprawa
- miękka
- Liczba stron
- 308
- ISBN13
- 9783031432989
- Seria
- Opis
- Focusing on the evolution of customer engagement, this book introduces a comprehensive framework for understanding and implementing profitable customer management strategies. It serves as an authoritative resource, detailing both the theoretical foundations and practical methods applicable in various business contexts, including both business-to-consumer and business-to-business interactions. As a pioneering work in the field, it aims to equip managers with essential tools to enhance customer relationships and drive profitability.