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Interdisciplinary approaches from marketing, branding, and media studies illuminate the commercial and ethical implications of marketing within the fashion industry. This book offers a thorough exploration of how marketing strategies influence fashion, providing insights into both the promotional aspects and the critical challenges faced by the industry.
Zakup książki
Fashion Marketing and Communications, Olga Mitterfellner
- Język
- Rok wydania
- 2024
- Oprawa
- (miękka)
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- Tytuł
- Fashion Marketing and Communications
- Podtytuł
- Theory and Practice Across the Fashion Industry
- Język
- angielski
- Autorzy
- Olga Mitterfellner
- Wydawca
- Taylor & Francis Ltd
- Rok wydania
- 2024
- Oprawa
- miękka
- Liczba stron
- 316
- ISBN13
- 9781032582320
- Seria
- Tagi
- Biznes
- Opis
- Interdisciplinary approaches from marketing, branding, and media studies illuminate the commercial and ethical implications of marketing within the fashion industry. This book offers a thorough exploration of how marketing strategies influence fashion, providing insights into both the promotional aspects and the critical challenges faced by the industry.