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How do companies such as Apple create such enchanting products? And how do some people always seem to enchant others? According to the author, anyone can learn the art of enchantment. It transforms situations and relationships, turns cynics into believers and changes hearts and minds. He explains all the tactics you need to enchant.
Zakup książki
Enchantment, Guy Kawasaki
- Język
- Rok wydania
- 2012
- Oprawa
- (miękka)
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- Tytuł
- Enchantment
- Podtytuł
- The Art of Changing Hearts, Minds, and Actions
- Język
- angielski
- Autorzy
- Guy Kawasaki
- Wydawca
- Penguin
- Rok wydania
- 2012
- Oprawa
- miękka
- Liczba stron
- 216
- ISBN10
- 0241953650
- ISBN13
- 9780241953655
- Seria
- Ocena
- 3,75 z 5
- Opis
- How do companies such as Apple create such enchanting products? And how do some people always seem to enchant others? According to the author, anyone can learn the art of enchantment. It transforms situations and relationships, turns cynics into believers and changes hearts and minds. He explains all the tactics you need to enchant.