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Focusing on the integration of storytelling within various corporate functions, this book highlights the benefits of adopting a holistic narrative approach. It offers practical insights from the perspectives of managing directors, C-suite executives, organizational developers, and corporate communicators. The authors provide rich descriptions of methods and implementation strategies, illustrating how effective narratives can enhance organizational performance and communication.
Zakup książki
Narrative Organizations, Christine Erlach, Michael Müller
- Język
- Rok wydania
- 2020
- Oprawa
- (twarda)
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- Tytuł
- Narrative Organizations
- Podtytuł
- Making Companies Future Proof by Working With Stories
- Język
- angielski
- Autorzy
- Christine Erlach, Michael Müller
- Wydawca
- Springer Berlin Heidelberg
- Rok wydania
- 2020
- Oprawa
- twarda
- Liczba stron
- 236
- ISBN13
- 9783662614204
- Seria
- Tagi
- Biznes
- Opis
- Focusing on the integration of storytelling within various corporate functions, this book highlights the benefits of adopting a holistic narrative approach. It offers practical insights from the perspectives of managing directors, C-suite executives, organizational developers, and corporate communicators. The authors provide rich descriptions of methods and implementation strategies, illustrating how effective narratives can enhance organizational performance and communication.