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This guide offers actionable insights and strategies for proactively managing and protecting an organization's reputation. It emphasizes the importance of reputation as a vital asset and provides tools to effectively navigate challenges in this area. By focusing on practical approaches, it equips readers with the knowledge necessary to safeguard their organization's image and respond to potential threats.
Zakup książki
Strategic Reputation Management, Amanda Coleman
- Język
- Rok wydania
- 2024
- Oprawa
- (twarda)
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- Tytuł
- Strategic Reputation Management
- Podtytuł
- Identify Strengths, Manage Performance and Protect Your Brand
- Język
- angielski
- Autorzy
- Amanda Coleman
- Wydawca
- Kogan Page
- Rok wydania
- 2024
- Oprawa
- twarda
- Liczba stron
- 248
- ISBN13
- 9781398617315
- Seria
- Tagi
- Biznes, Marketing i PR
- Opis
- This guide offers actionable insights and strategies for proactively managing and protecting an organization's reputation. It emphasizes the importance of reputation as a vital asset and provides tools to effectively navigate challenges in this area. By focusing on practical approaches, it equips readers with the knowledge necessary to safeguard their organization's image and respond to potential threats.