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Advertising Is Dead. Long Live Advertising!
Over 200 Campaigns for the New Marketplace
Autorzy
Ocena książki
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As conventional advertising channels become blocked, brands begin to renounce routine practice and take alternative and more exclusive routes. This book provides a comprehensive overview of these revolutionary techniques, media and ideas. It is suitable for advertising, marketing, design and communication professional and student.
Wydanie
Zakup książki
Advertising Is Dead. Long Live Advertising!, Tom Himpe, Will Collin
- Język
- Rok wydania
- 2008
- Oprawa
- (miękka)
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- Tytuł
- Advertising Is Dead. Long Live Advertising!
- Podtytuł
- Over 200 Campaigns for the New Marketplace
- Język
- angielski
- Autorzy
- Tom Himpe, Will Collin
- Wydawca
- Thames & Hudson
- Rok wydania
- 2008
- Oprawa
- miękka
- Liczba stron
- 224
- ISBN10
- 0500286876
- ISBN13
- 9780500286876
- Seria
- Kategorie
- Tagi
- Biznes
- Ocena
- 3,85 z 5
- Opis
- As conventional advertising channels become blocked, brands begin to renounce routine practice and take alternative and more exclusive routes. This book provides a comprehensive overview of these revolutionary techniques, media and ideas. It is suitable for advertising, marketing, design and communication professional and student.