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Groundswell : winning in a world transformed by social technologies

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Defines 'the groundswell' as a social structure in which technology puts power into the hands of individuals and communities, not institutions. This book generates hard consumer data that quantifies a viable business opportunity. It describes how business can participate in the social medium in order to communicate and learn from their customers

Wydanie

Zakup książki

Groundswell : winning in a world transformed by social technologies, Charlene Li, Josh Bernoff

Język
Rok wydania
2008
Oprawa
(twarda),
Stan książki
Dobry
Cena
8,75 zł

Metody płatności

3,8
Bardzo dobra
5237 Ocena

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Tytuł
Groundswell : winning in a world transformed by social technologies
Język
angielski
Rok wydania
2008
Oprawa
twarda
ISBN10
1422125009
ISBN13
9781422125007
Seria
Oryginalna nazwa
Groundswell
Ocena
3,75 z 5
Opis
Defines 'the groundswell' as a social structure in which technology puts power into the hands of individuals and communities, not institutions. This book generates hard consumer data that quantifies a viable business opportunity. It describes how business can participate in the social medium in order to communicate and learn from their customers