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Focusing on the strategies specific to subscription-based businesses, this guide provides a comprehensive playbook for effective marketing. It explores key concepts, tactics, and case studies that help businesses enhance customer retention, optimize pricing, and build lasting relationships with subscribers. By emphasizing practical applications and real-world examples, it serves as a vital resource for marketers aiming to thrive in the subscription economy.
Zakup książki
Subscription Marketing: Strategies for Nurturing Customers in a World of Churn, Anne Janzer
- Język
- Rok wydania
- 2020
- Oprawa
- (miękka)
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- Tytuł
- Subscription Marketing: Strategies for Nurturing Customers in a World of Churn
- Język
- angielski
- Autorzy
- Anne Janzer
- Wydawca
- Gospel Minded Momma
- Rok wydania
- 2020
- Oprawa
- miękka
- Liczba stron
- 240
- ISBN13
- 9780999624876
- Seria
- Kategorie
- Tagi
- Biznes
- Ocena
- 4 z 5
- Opis
- Focusing on the strategies specific to subscription-based businesses, this guide provides a comprehensive playbook for effective marketing. It explores key concepts, tactics, and case studies that help businesses enhance customer retention, optimize pricing, and build lasting relationships with subscribers. By emphasizing practical applications and real-world examples, it serves as a vital resource for marketers aiming to thrive in the subscription economy.