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Focusing on the development and implementation of strategies, this textbook combines the authors' extensive industry experience with academic research. It presents a blend of theory, case studies, and updated pedagogical features, addressing both strategic and managerial aspects of innovation. The practical tools provided are applicable to enhancing performance in both service and manufacturing sectors, making it a valuable resource for students and managers seeking to improve their strategic capabilities.
Zakup książki
Innovation Management, Rick Mitchell, Keith Goffin
- Język
- Rok wydania
- 2016
- Oprawa
- (miękka)
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- Tytuł
- Innovation Management
- Podtytuł
- Effective strategy and implementation
- Język
- angielski
- Autorzy
- Rick Mitchell, Keith Goffin
- Wydawca
- Bloomsbury Publishing PLC
- Rok wydania
- 2016
- Oprawa
- miękka
- Liczba stron
- 448
- ISBN13
- 9781137373434
- Seria
- Tagi
- Biznes
- Ocena
- 4 z 5
- Opis
- Focusing on the development and implementation of strategies, this textbook combines the authors' extensive industry experience with academic research. It presents a blend of theory, case studies, and updated pedagogical features, addressing both strategic and managerial aspects of innovation. The practical tools provided are applicable to enhancing performance in both service and manufacturing sectors, making it a valuable resource for students and managers seeking to improve their strategic capabilities.