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Analysis for Marketing Planning, 6/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product’s environment, customers and competitors.
Zakup książki
Analysis for Marketing Planning - Sixth Edition, Donald R. Lehmann, Russell S. Winer
- Język
- Rok wydania
- 2004
- Oprawa
- (miękka),
- Stan książki
- Dobry
- Cena
- 12,34 zł
Metody płatności
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- Tytuł
- Analysis for Marketing Planning - Sixth Edition
- Język
- angielski
- Autorzy
- Donald R. Lehmann, Russell S. Winer
- Wydawca
- McGraw-Hill/Irwin
- Rok wydania
- 2004
- Oprawa
- miękka
- Liczba stron
- 256
- ISBN10
- 0072865962
- ISBN13
- 9780072865967
- Seria
- Tagi
- Biznes, Marketing i PR
- Opis
- Analysis for Marketing Planning, 6/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product’s environment, customers and competitors.