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Essentials of Marketing is suitable for introductory courses in marketing at all levels - undergraduate, post experience, postgraduate and professional courses. Not only does this text cover the basic elements of the marketing mix, but it also includes discussion on wider issues such as the place of marketing in business and associated strategic matters.
Zakup książki
Essentials of Marketing, Geoffrey Lancaster, Massingham Lester
- Język
- Rok wydania
- 1988
- Oprawa
- (miękka),
- Stan książki
- Dobry
- Cena
- 23 zł
Metody płatności
Nikt jeszcze nie ocenił.
- Tytuł
- Essentials of Marketing
- Podtytuł
- Text and Cases
- Język
- angielski
- Autorzy
- Geoffrey Lancaster, Massingham Lester
- Wydawca
- McGraw-Hill Book Co Ltd
- Rok wydania
- 1988
- Oprawa
- miękka
- Liczba stron
- 430
- ISBN10
- 0070841810
- ISBN13
- 9780070841819
- Seria
- Opis
- Essentials of Marketing is suitable for introductory courses in marketing at all levels - undergraduate, post experience, postgraduate and professional courses. Not only does this text cover the basic elements of the marketing mix, but it also includes discussion on wider issues such as the place of marketing in business and associated strategic matters.