引爆点 (The Tipping Point)

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The Tipping Point can be described as a marketing bible that reveals the secrets of how information spreads throughout society. How is it possible for certain changes in society to occur at an astonishing speed? Why does an unknown book suddenly become a bestseller? How does a product become a fashion hit? Why does crime suddenly drop in a particular city? Journalist Malcolm Gladwell examines these seemingly mysterious changes in everyday life through the lens of epidemics. He argues that ideas, products, information, and behaviors spread like viruses. In this book, filled with remarkable findings from psychological and sociological research, the author explains why some ideas and concepts are contagious and describes the types of people who help them spread at the speed of social epidemics. The book is rich with illustrative examples and scenarios. The stages of epidemic spread are clearly explained and interconnected, making it a compelling read that leaves you with a clear understanding of what actions to take and whom to approach to ensure your market offering is not overlooked. This extraordinary and inspiring book is valuable for advertisers, independent professionals, and readers of quality nonfiction.