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A course presenting information on advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. It includes exercises that help the reader judge their own work and that of others.
Zakup książki
The Adverstising Concept Book: A Complete Guide to Creative Ideas, Strategies and Campaigns, Pete Barry
- Język
- Rok wydania
- 2009
- Oprawa
- (twarda),
- Stan książki
- Uszkodzony
- Cena
- 38,77 zł
Metody płatności
Brakuje nam tutaj Twojej recenzji.
- Tytuł
- The Adverstising Concept Book: A Complete Guide to Creative Ideas, Strategies and Campaigns
- Język
- angielski
- Autorzy
- Pete Barry
- Wydawca
- Thames & Hudson
- Rok wydania
- 2009
- Oprawa
- twarda
- ISBN10
- 0500514054
- ISBN13
- 9780500514054
- Seria
- Kategorie
- Ocena
- 4,25 z 5
- Opis
- A course presenting information on advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. It includes exercises that help the reader judge their own work and that of others.