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Covers all current areas of business ranging from management and marketing to finance and accounting. Features a new chapter on statistics; direct, detailed guidelines for conducting systematic research to produce sound reports; extensive, practical, skill-building exercises that challenge students to think and apply their research knowledge; an in-depth discussion of computer-assisted data collection and analysis and much more.
Zakup książki
Research Methods for Business, Uma Sekaran, Roger Bougie
- Język
- Rok wydania
- 2018
- Oprawa
- (miękka)
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- Tytuł
- Research Methods for Business
- Podtytuł
- A Skill- Building Approach
- Język
- angielski
- Autorzy
- Uma Sekaran, Roger Bougie
- Wydawca
- WILEY
- Rok wydania
- 2018
- Oprawa
- miękka
- Liczba stron
- 448
- ISBN10
- 8126571373
- ISBN13
- 9788126571376
- Seria
- Kategorie
- Tagi
- Podręczniki, Biznes, Badania naukowe
- Ocena
- 3,95 z 5
- Opis
- Covers all current areas of business ranging from management and marketing to finance and accounting. Features a new chapter on statistics; direct, detailed guidelines for conducting systematic research to produce sound reports; extensive, practical, skill-building exercises that challenge students to think and apply their research knowledge; an in-depth discussion of computer-assisted data collection and analysis and much more.