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Since it was published, Marketing has established itself as a first choice text for marketing undergraduates, MBA students and those taking professional examinations. Marketing is exceptionally easy to use, is comprehensive, international, up-to-date and innovative. It represents a significant breakthrough in the teaching of marketing and is one of the key texts of the discipline.
Zakup książki
Marketing, David Mercer
- Język
- Rok wydania
- 1996
- Oprawa
- (miękka)
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- Tytuł
- Marketing
- Język
- angielski
- Autorzy
- David Mercer
- Wydawca
- Blackwell
- Rok wydania
- 1996
- Oprawa
- miękka
- ISBN10
- 0631196382
- ISBN13
- 9780631196389
- Seria
- Tagi
- Biznes
- Ocena
- 3,35 z 5
- Opis
- Since it was published, Marketing has established itself as a first choice text for marketing undergraduates, MBA students and those taking professional examinations. Marketing is exceptionally easy to use, is comprehensive, international, up-to-date and innovative. It represents a significant breakthrough in the teaching of marketing and is one of the key texts of the discipline.