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Cases in Consumer Behaviour Cases in Consumer Behaviour contains a selection of case studies which examine different aspects of the behaviour of European consumers. These case studies consider, amongst other issues, personal consumer decisions and interactive household decision making; cultural and social effects on consumer behaviour; new product development and diffusion in different countries; marketing communications; and consumer satisfaction and welfare. This casebook is closely related to, and is recommended for use with, Consumer A European Perspective by Gerrit Antonides and W. Fred van Raaij.
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Zakup książki
Cases in Consumer Behaviour, Gerrit Antonides, W. Fred van Raaij
- Język
- Rok wydania
- 1999
- Oprawa
- (miękka)
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- Tytuł
- Cases in Consumer Behaviour
- Język
- angielski
- Autorzy
- Gerrit Antonides, W. Fred van Raaij
- Wydawca
- WILEY
- Rok wydania
- 1999
- Oprawa
- miękka
- ISBN10
- 0471987824
- ISBN13
- 9780471987826
- Seria
- Ocena
- 4 z 5
- Opis
- Cases in Consumer Behaviour Cases in Consumer Behaviour contains a selection of case studies which examine different aspects of the behaviour of European consumers. These case studies consider, amongst other issues, personal consumer decisions and interactive household decision making; cultural and social effects on consumer behaviour; new product development and diffusion in different countries; marketing communications; and consumer satisfaction and welfare. This casebook is closely related to, and is recommended for use with, Consumer A European Perspective by Gerrit Antonides and W. Fred van Raaij.