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Customer Care Excellence sets the scene for customer care against a backdrop of increasing customer expectations, globalization and developing technology. Using international case studies and examples (including ebay, Virgin and Aviva) it looks to define really excellent service and shows how organizations can create customer focus.
Zakup książki
Customer Care Excellence - 6th Edition, Sarah Cook
- Język
- Rok wydania
- 2010
- Oprawa
- (miękka)
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- Tytuł
- Customer Care Excellence - 6th Edition
- Język
- angielski
- Autorzy
- Sarah Cook
- Wydawca
- Kogan Page Ltd
- Rok wydania
- 2010
- Oprawa
- miękka
- Liczba stron
- 278
- ISBN10
- 0749457058
- ISBN13
- 9780749457051
- Seria
- Tagi
- Biznes
- Ocena
- 4 z 5
- Opis
- Customer Care Excellence sets the scene for customer care against a backdrop of increasing customer expectations, globalization and developing technology. Using international case studies and examples (including ebay, Virgin and Aviva) it looks to define really excellent service and shows how organizations can create customer focus.