Wyprzedane
Marketing the Professional Services Firm
Applying the Principles and the Science of Marketing to the Professions
Autorzy
Ocena książki
Więcej o książce
The reach of the professional services sector has become vast and global now including everything from big accountancy and consultancy firms to the services division of such giants as IBM leading to a number of new challenges, the biggest of which is the maturing of the market. New thinking is required.
Zakup książki
Marketing the Professional Services Firm, Laurie Young
- Język
- Rok wydania
- 2005
- Oprawa
- (twarda)
Jak tylko się pojawi, wyślemy Ci wiadomość e-mail.
Metody płatności
Brakuje nam tutaj Twojej recenzji.
- Tytuł
- Marketing the Professional Services Firm
- Podtytuł
- Applying the Principles and the Science of Marketing to the Professions
- Język
- angielski
- Autorzy
- Laurie Young
- Wydawca
- WILEY
- Rok wydania
- 2005
- Oprawa
- twarda
- Liczba stron
- 432
- ISBN10
- 0470011734
- ISBN13
- 9780470011737
- Seria
- Tagi
- Biznes, Marketing i PR
- Ocena
- 3 z 5
- Opis
- The reach of the professional services sector has become vast and global now including everything from big accountancy and consultancy firms to the services division of such giants as IBM leading to a number of new challenges, the biggest of which is the maturing of the market. New thinking is required.