Sport: L'art de la victoire

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In this riveting memoir, Nike founder and CEO Phil Knight reveals the inside story of the company's early days as a daring start-up and its transformation into a global powerhouse. In 1962, fresh from business school, Knight borrowed $50 from his father to import affordable, high-quality athletic shoes from Japan. Selling from the trunk of his lime green Plymouth Valiant, he grossed $8,000 in his first year. Today, Nike's sales exceed $30 billion, making it the epitome of successful startups, with the swoosh symbol recognized worldwide. Despite his success, Knight has remained an enigmatic figure. For the first time, he shares his journey, beginning at a pivotal moment when, at 24, he chose to pursue an unconventional path after backpacking around the globe. Knight recounts the numerous risks and challenges he faced, along with his early victories. He highlights the crucial relationships with his first partners and employees, a diverse group that became a close-knit team. Together, fueled by a shared mission and a belief in the spirit of sport, they built a brand that revolutionized the industry. This memoir is a candid, humble, and wry reflection on the journey that led to Nike's iconic status.