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Parametry
- 240 stron
- 9 godzin czytania
Więcej o książce
Written for both tourism professionals and students, this practical book describes the steps and actions necessary for places either just beginning to develop tourism, or those seeking to enhance their tourism trade. Beginning with a concise account of the changing nature of tourism and its impact, it goes on to show how to maximize revenue from tourism without destroying the destination experience or its environment. Topics include organization and development objectives, aspects of supply and demand, marketing, customer care, and monitoring and evaluation.
Zakup książki
The Tourism Development Handbook, Kerry Godfrey, Jackie Clarke
- Język
- Rok wydania
- 2000
- Oprawa
- (miękka),
- Stan książki
- Uszkodzony
- Cena
- 15,15 zł
Metody płatności
Nikt jeszcze nie ocenił.
- Tytuł
- The Tourism Development Handbook
- Podtytuł
- A Practical Approach to Planning and Marketing
- Język
- angielski
- Autorzy
- Kerry Godfrey, Jackie Clarke
- Wydawca
- Continuum
- Rok wydania
- 2000
- Oprawa
- miękka
- Liczba stron
- 240
- ISBN10
- 0304704512
- ISBN13
- 9780304704514
- Seria
- Tagi
- Opis
- Written for both tourism professionals and students, this practical book describes the steps and actions necessary for places either just beginning to develop tourism, or those seeking to enhance their tourism trade. Beginning with a concise account of the changing nature of tourism and its impact, it goes on to show how to maximize revenue from tourism without destroying the destination experience or its environment. Topics include organization and development objectives, aspects of supply and demand, marketing, customer care, and monitoring and evaluation.