Parametry
- 160 stron
- 6 godzin czytania
Więcej o książce
Everyone has their own personal brand essence - their own marketable identity which defines the way that their employers, colleagues and customers perceive them; the trick is to find out what it is - and what it can become...This book is designed to help people to assess what their personal brand is, and the actions they should take to build and develop that brand. It explains how to use the principles of brand management to 'build' your brand and increase its visibility and perceived value. "Personal Brand Essence" offers a completely new approach to career development which is already producing surprisingly powerful results. The book will help readers to accelerate their career progression, and enhance their value in the employment marketplace. It is an essential reading in the current economic climate.
Zakup książki
Personal Brand Essence, Steve Connell
- Język
- Rok wydania
- 2009
- Oprawa
- (miękka),
- Stan książki
- Dobry
- Cena
- 28,35 zł
Metody płatności
Nikt jeszcze nie ocenił.
- Tytuł
- Personal Brand Essence
- Język
- angielski
- Autorzy
- Steve Connell
- Wydawca
- Management Books 2000 Ltd
- Rok wydania
- 2009
- Oprawa
- miękka
- Liczba stron
- 160
- ISBN10
- 1852525827
- ISBN13
- 9781852525828
- Seria
- Tagi
- Opis
- Everyone has their own personal brand essence - their own marketable identity which defines the way that their employers, colleagues and customers perceive them; the trick is to find out what it is - and what it can become...This book is designed to help people to assess what their personal brand is, and the actions they should take to build and develop that brand. It explains how to use the principles of brand management to 'build' your brand and increase its visibility and perceived value. "Personal Brand Essence" offers a completely new approach to career development which is already producing surprisingly powerful results. The book will help readers to accelerate their career progression, and enhance their value in the employment marketplace. It is an essential reading in the current economic climate.