Parametry
- 115 stron
- 5 godzin czytania
Więcej o książce
Email is conceptually low cost, high speed, personal, dynamic, and interactive. But there's a big difference between knowing that email is a powerful marketing tool and proving it. So how do you know if you're doing it well? How do you show your CFO that it's really helping the bottom line? How do you convince your boss or business partners that a decent investment in email management tools will pay off? You can promise to prove how well email is increasing awareness, building interest, populating your sales cycle, and generating revenue. This is a book of proofs. A book about the ways and means that email can be put to the test. A book about how an individual goes about demonstrating the power of email and pointing to specific results. This is a story that shows how you can as well.
Zakup książki
Advanced Email Marketing, Jim Sterne
- Język
- Rok wydania
- 2003
- Oprawa
- (miękka)
Metody płatności
Nikt jeszcze nie ocenił.
- Tytuł
- Advanced Email Marketing
- Podtytuł
- Using Email to Achieve Sales and Marketing Goals
- Język
- angielski
- Autorzy
- Jim Sterne
- Wydawca
- Lyris Technologies, Inc.
- Rok wydania
- 2003
- Oprawa
- miękka
- Liczba stron
- 115
- ISBN10
- 0974439304
- ISBN13
- 9780974439303
- Seria
- Tagi
- Biznes
- Opis
- Email is conceptually low cost, high speed, personal, dynamic, and interactive. But there's a big difference between knowing that email is a powerful marketing tool and proving it. So how do you know if you're doing it well? How do you show your CFO that it's really helping the bottom line? How do you convince your boss or business partners that a decent investment in email management tools will pay off? You can promise to prove how well email is increasing awareness, building interest, populating your sales cycle, and generating revenue. This is a book of proofs. A book about the ways and means that email can be put to the test. A book about how an individual goes about demonstrating the power of email and pointing to specific results. This is a story that shows how you can as well.