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  • 208 stron
  • 8 godzin czytania

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What and whom is a business for? This collection of articles gathers the latest thinking on the strategic significance of corporate social responsibility. Readers will develop an understanding of why businesses should continue to give money away even while laying off workers, how companies play a leadership role in today's social problems by incorporating the best thinking of governments and nonprofit institutions, and how community needs are actually opportunities to develop ideas and demonstrate business technologies. Readers will see how corporate responsibility can lead to new markets and solutions to long-standing business problems.

Zakup książki

Harvard Business Review on Corporate Responsibility, C. K. Prahalad, Allen Lee Hammond, Michael E Porter, Mark R. Kramer, Charles Handy, Roger L. Martin, Ryuzaburo Kaku, Kenneth E. Goodpaster, John B. Mathews, Jr., Craig Smith, Rosabeth Moss Kanter

Język
Rok wydania
2003
Oprawa
(miękka),
Stan książki
Dobry
Cena
24,83 zł

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Tytuł
Harvard Business Review on Corporate Responsibility
Język
angielski
Rok wydania
2003
Oprawa
miękka
Liczba stron
208
ISBN10
1591392748
ISBN13
9781591392743
Seria
Tagi
Biznes
Opis
What and whom is a business for? This collection of articles gathers the latest thinking on the strategic significance of corporate social responsibility. Readers will develop an understanding of why businesses should continue to give money away even while laying off workers, how companies play a leadership role in today's social problems by incorporating the best thinking of governments and nonprofit institutions, and how community needs are actually opportunities to develop ideas and demonstrate business technologies. Readers will see how corporate responsibility can lead to new markets and solutions to long-standing business problems.